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BENEFITS DIFFERENTIATION
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AP University | Benefits
High Performing Topics

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High Performing Topics
12.5.22_EB

12:20
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To Scorecard or Not to Scorecard
11.28.22_EB

10:18
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Thanksgiving Message How being grateful will lead to writing more business
11.21.22_EB

17:42
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Unpacking Helping people to write more business
11.14.22_EB

11:17
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Closing with OLD vs NEW WAY when current broker is a friend
11.7.22_EB

11:28
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The SIMPLE decision for buyers to consider
10.31.22_EB

10:48
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Not doing it now but we are doing it
10.24.22_EB

14:58
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What is our process really trying to do
10.17.22_EB

11:08
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Back Pocket Case Study
10.3.22_EB

16:45
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How to Create Urgency off Renewal
9.26.22_EB

14:59
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Solidifying Next Meeting
9.19.22_EB

13:48
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Solidifying Next Meeting
9.12.22_EB
June - SEPTEMBER 2019
JANUARY-MAy 2019
Following Up with Prospecting After Blueprint Meeting
Spectrum
Questions in Initial Meeting I Would Make Sure to have Answered
Initial Meeting & Follow Up
4 Key outcomes
Differentiating with a Modern Process
and more effective than traditional methods that begin with a quote
Touchpoints
Chip Abernathy
Why do deals stall?
When everyone in the room agrees or plan and tools are better
Hilary McCart and Amy Bona
Creating an open and honest environment
Don't be overly grateful. Go into the meeting as a business person sitting across from an investor
Departure Today-Half Your Year is Gone
Pride or Regret, Leverage it or retool
How Do You Measure That?
2 Recent Wins
Both over 50k in revenue
Differentiation at its Best
When you proposal is so valuable compared to their current process
Steps of the Process
september - december 2018
August - April 2018
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